How the marketplace is shaping itself

Technology is changing everything around us right before our eyes. But what do  you care? You remodel homes. You use real people and solid materials to build your projects. Technology will never replace that. That’s why remodeling is such a safe business, as far as being replaced by fancy apps and printed circuits. You can just truck right along without any concern for disruptive technology.

Robots?

During my career, I thought the same thing. [click to continue…]

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It’s all too much

The year is hurtling towards the end. A new year is just over the horizon. What are you planning to do next year? Grow? Improve what you have? Make higher margins? Maybe get a steadier stream of leads and conversions?

Whatever your plan is, [click to continue…]

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Video

Ten ways to excel in customer satisfaction

What’s the main way you get new jobs? The answer, invariably, is by referrals. Which begs the question, “How do I get more referrals?” Of course the answer is multi-faceted. You get more referrals by having happy customers. You get referred because you have a referral process in place that cultivates new clients. You get referred because you have excellent customer satisfaction, which is the subject of this week’s Wrap-up -Ten ways to excel in customer satisfaction. 

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The Psychology of Gratitude

The study of gratitude started very recently, around the year 2000. Up till then, most psychology studies were about the negative aspects of human nature. These recent studies have shown how incredibly beneficial gratitude can be to our overall happiness and well-being.

Cicero stated that, “Gratitude is not only the greatest of the virtues, but the parent of all others.” Roman author, orator, & politician (106 BC – 43 BC)

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“People buy from those they like and trust.”

Today I’m going to discuss why people buy from you, focussing on the ‘like and trust’ factor – why this is true, and how to persuade people to like and trust you, and therefore become your loyal clients for life.

The quote above has been written about thousands of times. It is basically a true statement with one main caveat. [click to continue…]

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The Proof Is Social 

Today’s topic is about social proof; one of the most important persuasion factors in today’s marketing schemes. It is something you use or observe consciously or unconsciously every single day. [click to continue…]

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An all too common problem

I’ve heard from many people who seem to have a common problem. They can’t seem to make a profit. They are only getting paid wages. Their clients won’t let them charge what they know they deserve.

This is an age old problem. In today’s Weekly Wrap-Up I’ll discuss why this happens, and how you can overcome this issue. Here’s an easy 3-step process to follow:

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Innovation

Creativity, as has been said, consists largely of rearranging what we know in order to find out what we do not know. Hence, to think creatively, we must be able to look afresh at what we normally take for granted.” ~George Kneller

An innovative company

In 1976 two young men started a fledgling company. They had little money, but lots of passion and plenty of time. [click to continue…]

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Money on Demand

“The money is in the list.” Have you heard that before? It means that if you have a substantial email list, you can profit from it. This has been proven over and over again.Those with large email lists, are able to basically “dial up” money whenever they choose. I remember one such entrepreneur who had ten’s of thousands of subscribers on his list. His audience was interested in what he did, and trusted his opinion on whatever product he had for sale. One day his buddy came by, and the entrepreneur suggested they play golf. [click to continue…]

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Persuasion

I’m currently reading the book “Influence – The Psychology of Persuasion” by Robert B. Cialdini. It is a fascinating book, which I highly recommend you read.

Cialdini points out that there are 6 major weapons of influence. They are: 

  1. Reciprocation
  2. Commitment and Consistency
  3. Social Proof
  4. Liking
  5. Authority
  6. Scarcity

All these are “weapons” that you use or will be using as you sell and persuade. I’m going to point out how you might use the first two in selling a design agreement.

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