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The Psychology of Gratitude The study of gratitude started very recently, around the year 2000. Up till then, most psychology studies were about the negative aspects of human nature. These recent studies have shown how incredibly beneficial gratitude can be to our overall happiness and well-being. Cicero stated that, “Gratitude is not only the greatest […]

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“People buy from those they like and trust.” Today I’m going to discuss why people buy from you, focussing on the ‘like and trust’ factor – why this is true, and how to persuade people to like and trust you, and therefore become your loyal clients for life. The quote above has been written about […]

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Video

The Proof Is Social  Today’s topic is about social proof; one of the most important persuasion factors in today’s marketing schemes. It is something you use or observe consciously or unconsciously every single day. Here’s a short definition to get us started: According to Wikipedia – “Social proof, also known as informational social influence, is […]

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An all too common problem I’ve heard from many people who seem to have a common problem. They can’t seem to make a profit. They are only getting paid wages. Their clients won’t let them charge what they know they deserve. This is an age old problem. In today’s Weekly Wrap-Up I’ll discuss why this […]

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Innovation “Creativity, as has been said, consists largely of rearranging what we know in order to find out what we do not know. Hence, to think creatively, we must be able to look afresh at what we normally take for granted.” ~George Kneller An innovative company In 1976 two young men started a fledgling company. […]

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Money on Demand “The money is in the list.” Have you heard that before? It means that if you have a substantial email list, you can profit from it. This has been proven over and over again.Those with large email lists, are able to basically “dial up” money whenever they choose. I remember one such […]

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Persuasion I’m currently reading the book “Influence – The Psychology of Persuasion” by Robert B. Cialdini. It is a fascinating book, which I highly recommend you read. Cialdini points out that there are 6 major weapons of influence. They are:  Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity All these are “weapons” that you […]

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How to become a file management Ninja In this week’s Wrap-up I’m going to delve into a unique way to manage your folders and files on your computer. This is relevant to anyone who uses a computer, creates and retrieves files, or organizes digital files and folders. I have been using this system for about […]

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What’s today’s topic? It’s a beautiful fall day. I got up, went for my morning walk, made my usual crazy breakfast mix which probably only I could eat, and sat down to write this week’s Wrap-up. As I pondered my topic, I considered communication practices and various  ways to set expectations. Which brought to mind […]

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  The Busy Badge “I am worn out.” “I’m so busy I don’t know which way is up.” “I’m slammed.” “I can’t seem to catch up.” These are some of the phrases you hear almost every day. It’s an easy response to “How are you doing?” Kind of like, “Nice weather, isn’t it?” It doesn’t […]

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