(Audio segment, from Remodeling Business Blueprint podcast, contains additional content not found in the article below)

Making a Sales Call at the Prospective Client’s Home

A complete step-by-step how-to on selling remodeling services to homeownersProcesses make every successful business more efficient and profitable. These systems and processes are the backbone of any great business. For business owners they create the path to growth, to succession, and a promising retirement. Good processes allow virtually everyone more freedom on some level, but they especially help owners and management run the business in the best way possible.

This business truth is not hard to see or understand, but deciding what processes should be made a part of your business, recording them, and then distributing the information is much more rare, especially in smaller companies. Most small companies keep everything in their head. They fail to record procedures that are repeated day after day, week after week, and month after month. This is one of the predominant reasons they will not grow, be profitable, or ever be able to sell their business.

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This week’s Weekly Wrap-Up is a list of questions you might ask yourself as you start this new year. A long list of questions with a few suggested answers. 

The beginning of the year is a milestone. A benchmark. It is a point in time where you can drive a stake and measure whether you are being more successful or not. Whether you are doing more of the same or embracing change. When you can determine to improve your business for your family and your associates. 

The new year is a blessing each year. You can let bygones be bygones, and start with a clear mind and a fresh attitude. The slate is wiped clean. Now it’s up to you what to write on it this year. 

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Video

How the marketplace is shaping itself

Technology is changing everything around us right before our eyes. But what do  you care? You remodel homes. You use real people and solid materials to build your projects. Technology will never replace that. That’s why remodeling is such a safe business, as far as being replaced by fancy apps and printed circuits. You can just truck right along without any concern for disruptive technology.

Robots?

During my career, I thought the same thing. [click to continue…]

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It’s all too much

The year is hurtling towards the end. A new year is just over the horizon. What are you planning to do next year? Grow? Improve what you have? Make higher margins? Maybe get a steadier stream of leads and conversions?

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Ten ways to excel in customer satisfaction

What’s the main way you get new jobs? The answer, invariably, is by referrals. Which begs the question, “How do I get more referrals?” Of course the answer is multi-faceted. You get more referrals by having happy customers. You get referred because you have a referral process in place that cultivates new clients. You get referred because you have excellent customer satisfaction, which is the subject of this week’s Wrap-up -Ten ways to excel in customer satisfaction. 

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The Psychology of Gratitude

The study of gratitude started very recently, around the year 2000. Up till then, most psychology studies were about the negative aspects of human nature. These recent studies have shown how incredibly beneficial gratitude can be to our overall happiness and well-being.

Cicero stated that, “Gratitude is not only the greatest of the virtues, but the parent of all others.” Roman author, orator, & politician (106 BC – 43 BC)

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“People buy from those they like and trust.”

Today I’m going to discuss why people buy from you, focussing on the ‘like and trust’ factor – why this is true, and how to persuade people to like and trust you, and therefore become your loyal clients for life.

The quote above has been written about thousands of times. It is basically a true statement with one main caveat. [click to continue…]

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The Proof Is Social 

Today’s topic is about social proof; one of the most important persuasion factors in today’s marketing schemes. It is something you use or observe consciously or unconsciously every single day. [click to continue…]

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An all too common problem

I’ve heard from many people who seem to have a common problem. They can’t seem to make a profit. They are only getting paid wages. Their clients won’t let them charge what they know they deserve.

This is an age old problem. In today’s Weekly Wrap-Up I’ll discuss why this happens, and how you can overcome this issue. Here’s an easy 3-step process to follow:

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Innovation

Creativity, as has been said, consists largely of rearranging what we know in order to find out what we do not know. Hence, to think creatively, we must be able to look afresh at what we normally take for granted.” ~George Kneller

An innovative company

In 1976 two young men started a fledgling company. They had little money, but lots of passion and plenty of time. [click to continue…]

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