Processes in their simplest form are a series of actions or steps taken in order to achieve a particular end. They can be simple, such as brushing your teeth, or complex, such as building a 30 story building in 15 days. Brushing your teeth doesn’t necessitate a written plan, but building a home or high-rise needs to be well documented. One is just a personal task, while the others are multiple tasks that involve sometimes hundreds of people. These individuals need to be informed of your processes in order to be team players.
Imagine a football team that didn’t call plays. And I’m not talking about no-huddle plays. I’m talking about running a play with no plan in place. Everyone would run the pattern that they thought most appropriate. It would be total chaos, and definitely wouldn’t be one of the most watched sports in America.
Football is popular because the teams are well trained. They study their plays, day in, day out. They watch films about the opposing team for hours on end. After victory or defeat, they watch films of the game they just played. They revise and perfect each play, with one goal in mind. They want to win. They want to succeed. And to do this, they must play as a team. That’s why they place so much importance on learning and improving their processes.
Think of your business as the football team and the fans as your clients. How much effort do you put into making their “viewing pleasure” the best experience possible? How much time do you spend training your team so they all know the next play and can run it flawlessly? How often do you review your jobs and refine your processes? In short, how badly do you want to win?
The analogy is very real. It is not enough to run drills and make sure that your “players” are fit. It is not enough to merely teach them their skill. You may have the best carpenters, best office managers, and best salespeople in town. If they don’t know the “play”, then they will run the “route” that they think is most appropriate, and you will get hodgepodge results.
What kind of processes do you need to run your business? There is no set number. And each process will have sub-processes or micro-processes. The detail is up to you and how badly you want to win.
For now, let’s just examine a few of the basic processes needed to run a business successfully.
- A process to help your prospective clients plan their next remodeling project – This is a generic guide to help those interested in you, or any other remodeler, plan their project and become familiar with the obstacles that lie ahead. Tell them what they can expect when they remodel their home. This shows your expertise and professionalism (and generosity)
- An outline of your processes – display this on your website and have a flyer made displaying this process. This is an essential sales tool. It answers questions and removes barriers that might keep your prospective client from taking the next step.
- Your Sales process – The sales process has many sub-processes. It is very important to your bottom line that you focus on this process. What steps do you take to make the most of every lead? Since there are more leads than sales, i.e., some prospective clients don’t buy from you, you have the opportunity to look at these “failures” and research why they didn’t convert to clients. We don’t learn by success, but we do learn by making mistakes.
- Your Production process – From first day to the job closing, there are possibly hundreds of processes. Break these down into small chunks and work on the details of each one. These procedures not only keep your clients happy, they keep you out of trouble; protecting your bottom line, and keeping you out of court. Production processes are one of the most difficult to enforce, since they involve individuals and businesses that are not under your direct control. This requires a great deal of communication. Find a method that works for your company that will streamline all of the process communications and updates needed to keep everyone on the same page.
- Your Marketing process – Although there are many ways to market your business, it’s important to document your marketing plan and share the plan, and the expected results, with your team. A good marketing process will make a difference. Don’t scoff at this process. Decide on the end result of your marketing plan, and work backwards, i.e., decide how much you want to make during the year and then work on how your marketing can produce the desired results. The more you concentrate on your marketing process, the better your results will be. There are hundreds of ways to spread the word about your business. List as many as you can think of, then start adding details to each, explaining how you will use that particular media, and how much you will budget to it.
- Your Office process – Outline all of the processes that occur in or around the office. These may include, maintenance, filing procedures, lead scripts, design, estimating, delivery of documents, security, banking and accounting methods, etc. I suggest that you make these procedures very detailed. Careful control of this process is crucial to your success.
Those are some teasers to get you started thinking about the importance of processes. Great companies have succeeded through the implementation of good procedures. Other have fallen by the wayside by ignoring the need for strong, well written procedures.
Oh, and just in case you thought I was blowing smoke about building a 30 story high-rise in 15 days, watch the video below. This guy (Zhang Yue) is process driven and plans to build the tallest building in the world in 6 months in China. (The tallest building in the world at this point in time, took 5 years to build.) Makes you think, doesn’t it?
He never gives up. He studies his procedures and asks how he can improve on his last project. So he built a 15 story building in 48 hours.
Does this convince you that good processes can help your bottom line? Leave a comment and tell us how processes have improved your company.
Wishing you the best of fortune, Randall
Randall S Soules
Remodeling coach, adviser, and educator
My one-on-one coaching will take your remodeling business to new heights!
This article was written by Randall Soules, creator of the Scientific Remodeling System, showing you easier ways to advance your business, raise your profits, and improve your life, through the use of superior remodeling processes. If you would like to learn more about this eCourse, click here.
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