I’m currently reading the book “Influence – The Psychology of Persuasion” by Robert B. Cialdini. It is a fascinating book, which I highly recommend you read.

Cialdini points out that there are 6 major weapons of influence. They are: 

  1. Reciprocation
  2. Commitment and Consistency
  3. Social Proof
  4. Liking
  5. Authority
  6. Scarcity

All these are “weapons” that you use or will be using as you sell and persuade. I’m going to point out how you might use the first two in selling a design agreement.

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